About Nsaboa
Nsaboa means "helping hand" in Twi. We're building the trust infrastructure that Ghana's artisan economy has always needed — where every artisan is verified, every payment is secure, and every job is guaranteed.
Finding artisans shouldn't be a gamble
80% of Ghana's workforce operates informally. Millions of skilled artisans — plumbers, electricians, painters — have no way to prove their quality to customers. And millions of homeowners have no way to verify who they're hiring. The result? A broken system built on luck and word-of-mouth.
Nsaboa exists to fix this. We created the first platform in Ghana where every artisan is Ghana Card verified, skills-assessed, and backed by secure MoMo escrow payments. Not a directory. Not classifieds. A verification-first marketplace powered by AI.
The Problem We're Solving
A $1B+ market with zero trust infrastructure
Today's Reality
- •90% of artisan training happens through informal apprenticeships with no certification
- •Customers rely on word-of-mouth with zero accountability
- •No way to verify skills, view past work, or compare pricing
- •Artisans face irregular income and no digital presence
- •Only 7.5% of Ghanaians can access formal financial services
The Nsaboa Standard
- ✓Ghana Card verified identity for every artisan on the platform
- ✓Skills assessment — only qualified artisans get listed
- ✓Secure MoMo escrow: you pay only when the job is done right
- ✓AI-powered matching connects you with the right artisan, fast
- ✓Transparent ratings, reviews, and standardized pricing
The Opportunity
Meet the Founders
The team building Ghana's trust infrastructure for artisan services
Lawrencia Owusu
MA, Project Management · IBM Design Thinking Practitioner
Lawrencia brings a rare combination of strategic project management, design thinking, and deep commitment to social impact. She holds a Master of Arts in Project Management from GIMPA (Ghana Institute of Management and Public Administration) and a Bachelor's degree from the University of Ghana.
As Program Officer at the Ghana National Education Campaign Coalition for over 3 years, she has led initiatives advocating for improved education systems across Ghana. She is also an IBM Enterprise Design Thinking Practitioner, trained in human-centered problem solving — the methodology she applies to understanding and serving both artisans and customers on Nsaboa.
Her experience leading the Education and Awareness team for the University of Ghana Plastic Recycling Project — coordinating workshops, community campaigns, and cross-functional teams — translates directly to building the artisan community, onboarding operations, and awareness programs that Nsaboa requires. She also volunteers with the Restored Glory Foundation, supporting Ghana's most vulnerable communities.
At Nsaboa, Lawrencia leads business strategy, partnerships, community building, and the operational execution that turns a technology platform into a trusted household name.
Patrick Attankurugu
Senior AI/ML Engineer · BSc Computer Science, University of Ghana
Patrick is a Senior AI/ML Engineer who builds production-grade machine learning systems for identity verification, fraud detection, and intelligent automation — the exact technologies that power Nsaboa's verification engine.
Currently serving as Chief AI & Engineering Officer at Agregar Tech, a RegTech company, Patrick leads the development of KYC orchestration engines, AI-powered credit scoring systems (ScoreX), and anti-money laundering engines. He has built multi-modal AI pipelines achieving 97.3% accuracy on document verification and deepfake detection systems at 94.7% accuracy — technology directly applicable to verifying Ghana Card IDs and preventing fraud on Nsaboa.
Prior to Agregar, Patrick served as CEO of Sema Technologies (AI for security), AI Developer at Ghana Digital Centres Limited, and was a Kosmos Innovation Center AgriTech Challenge Fellow. He completed the Aspire Leaders Program and studied Entrepreneurship at Queen's University. He holds a BSc in Computer Science from the University of Ghana.
At Nsaboa, Patrick architects the AI-powered matching engine, Ghana Card verification system, fraud detection, and the entire technology platform — building the data moat that makes Nsaboa smarter with every transaction.
Chief Operating Officer
Coming Soon
We're growing our leadership team. This role will drive artisan operations, quality assurance, and community expansion across Ghana.
Why This Team
Two backgrounds that were made for this problem
The Technical Moat
Patrick has spent years building the exact AI systems Nsaboa needs — identity verification (97.3% accuracy), fraud detection (94.7% deepfake detection), and real-time ML inference. His work verifying government-issued IDs at Agregar Tech directly powers our Ghana Card verification. This isn't a team learning AI — it's a team that has already shipped these systems in production.
The Operational Engine
Lawrencia's project management expertise (MA from GIMPA), IBM Design Thinking methodology, and years of coordinating education campaigns across Ghana provide the operational discipline that turns technology into community trust. Her experience building awareness programs and managing cross-functional teams at GNECC is exactly what artisan onboarding and community building require.
Our Values
The principles that guide every decision we make
Verification First
We don't list anyone we haven't verified. Ghana Card, skills assessment, reference checks. If you're on Nsaboa, you've earned it.
Artisan Empowerment
We exist to help artisans build real businesses — with digital tools, consistent work, guaranteed payments, and professional credentials.
Quality Over Quantity
We'd rather have 200 excellent artisans than 2,000 unvetted ones. Our reputation depends on every single interaction being positive.
Radical Transparency
Fair pricing for customers. Fair pay for artisans. No hidden fees, no exploitation. If something goes wrong, our dispute resolution makes it right.
AI With Purpose
Our AI doesn't exist to be fancy — it exists to match you with the right artisan faster, detect fraud earlier, and make pricing fairer for everyone.
Ghana First
Built in Accra, for Ghana. We understand local payment habits, local trades, local trust dynamics. This isn't a foreign model transplanted — it's homegrown.
Our Vision
A Ghana where every skilled artisan has the opportunity to build a thriving business, and every homeowner can find trusted help with confidence. We're not just building a marketplace — we're building the trust infrastructure for an entire economy.